Top 20 Marketing Automation Software Solutions of 2017

It is not that uncommon for marketers of today to switch their computers on, lean back, and let their pretty-penny marketing tools ‘schedule, pack, and distribute’ what they call ‘directly marketed content’. Presented this way, the grand achievements of computerized marketing technology won’t beat at a glance their peers from the 1980s, so how is it that we have such marvelous performers nowadays?

All difference in digitized marketing decades ago and today consists in a single term: Marketing Automation Software. Credit for this ever-growing trend of marketing automation should be given to the severely changed perceptions of ‘real-time’ distribution, and the vast amount of data migrating worldwide with only few people to pull the strings. In plain English, marketing automation made it possible for small business and newcomer agencies to connect with customers in a personalized manner, develop smarter targeting strategies, and keep all of their marketing efforts consistent.

Marketing automation systems are in fact interactive solutions, which means they won’t only schedule delivery of promotional content, but use predictive algorithms to target the right recipients, and enable reaction mechanisms to turn those recipients into loyal customers. This explains why in Marketo’s 2015 MA adoption survey, 91% of the interviewed users described these systems as being very important to their omnichannel marketing efforts, with 37% of these 91% reaped significant benefits even in the role of limited users.

Marketing adoption 2011-2014

In 2014, Harvard Business Review listed marketing automation systems as one of the 7 terrific marketing technologies each company must use. According to the popular magazine, these solutions facilitate the aligning between sales and marketing operations, taking full control over companies’ email marketing campaigns and pairing marketing operations with important CRM data. Numerous industry experts stand in favor of this claim, and explain that marketing automation has no fitting substitute when it comes to businesses’ competitiveness.

Industry Adoption of Marketing Automation Systems [Credit: Ascend2]

How to choose the best marketing automation system for your needs? The process tends to be tedious, and offers no alternate route – your ideal product probably hides behind an array of useful and fairly similar solutions. To help you narrow the list down, we compared the 20 top marketing automation software solutions you should consider in 2017.

Top marketing automation software solutions selected by our experts are:

1. bpm’online marketing

bpm’online won our Great User Experience Award for 2017

bpm’online is a highly appreciated name in the B2B software industry, referred to as a very productive suite that assembles marketing, sales, and CRM functions into an affordable and flexible bundle. Their all-in-one marketing automation module is our leader in this category, honored with our Great User Experience Award for 2017. The vendor also offers a great free trial for those who’d like to try out all the key features first. You can easily sign up for bpm’online free trial here.

How will bpm’online enhance the success of your marketing strategies? Our expert team has so far discovered very few systems that cover end-to-end the operating module they were designed for, and bpm’online marketing is one of them. The system functions as a core lead generator and differentiator that analyzes prospect behavior, and therefore makes it easy to distinguish sales-ready leads regardless of their industry, location, or purchase history. It is also an agent-friendly and well-organized hub that puts valuable data within easy reach, keeping your budget safe from excess expenses all along. The plans are affordable and customer-centered, and there are no recurrent fees to worry about.

What is even more important is that bpm’online makes marketing just as agile and business-specific as you need it, allowing you to draft campaigns and target users the way you want to. Such customization ensures invaluable benefits for brand awareness, transforming even the least-known business into a reliable and trustworthy partner. At the same time, you will integrate it easily with the rest of your software system, both when using it as a separate tool or in synergy with other bpm products. If interested, you can also check out their useful free trial, and experience first-hand what this system has to offer.

What is unique about bpm’online marketing?

End-to-end marketing automation. bpm’online marketing can be described as an agile and flexible system which compares marketing channels to distinguish the ones that generate the best leads, and does the same with prospects to select sales-ready ones, and to assign them to the right users. At the same time, this system modifies marketing streams, and tests the effect of different targeting processes to help you adapt to your business environment.
A variety of useful lead nurturing practices. Being an omnichannel product, bpm’online leverages the best lead nurturing practices, so that leads would be automatically routed from one sales stage to the other, be it acquisition, qualification, or distribution.
An inbuilt content creator. Creative teams can use bpm’online to develop their own brand-specific promotional materials, including e-books and papers, videos, conference events, newsletters, and many more.
Summarizing and analyzing lead information. bpm’online marketing covers all most effective lead management practices to collect and summarize information, making sure that all important customer details are clearly visible to the user. It focuses foremost on customers’ behavior and interaction with your content, and puts in action some sophisticated mapping to ensure accurate customer segmentation.
Collaboration features. bpm’online marketing gathers all customer data on a single location, and makes it accessible to all agents regardless of the department where they are working. In this way, the system eliminates miscommunication and duplicate entries, and makes sure everyone is on the same page. Note that the tool is also fully mobile-optimized, and allows agents to use it even when not in the office.
Member of a compact productivity bundle. Pushed by the idea to create a fully-functional customer management suite, bpm’online united three productive modules in a single CRM package – Sales, Marketing, and Service. The price of this bundle is very affordable, which is why we recommend it to all companies looking to enhance customer service.

2. LeadSquared

If looking to combine marketing automation and CRM functionality on a fair price, look no further than LeadSquared. This is the tool that lands more leads and sells more products in synergy, and a valuable asset for large and decentralized teams. There is much to like about it, but we’d point out its efficient lead conversion practices, which happen to be unique in this industry: LeadSqaured works independently to push leads deeper down the sales funnel, boosts the sales velocity of your business with accurate lead qualification, and gives you a conversion prediction tool you’ll wish you’d had before. At the same time, LeadSquared will do a good job depicting areas for improvement, focusing primarily on bounce rates small businesses usually struggle with. The vendor also offers a free trial that allows you to test all the major features of the software. You can easily sign up for LeadSquared free trial here.

What is unique about LeadSquared?

Fully automated and independent workflows. LeadSquared is an automation-first system, and hence allows users to create interdependent workflows that work in-sync to automate complex business processes. Funnel movements are an excellent example, as they help change lead stages or update any other lead field right when a pre-defined lead activity occurs.
No-code campaign personalization. LeadSquared comes packed with beautiful templates, and offers a handy drag-and-drop tool where you can personalize your email marketing campaigns. You can utilize an array of elements like images, content and buttons, and a visual builder to produce vibrant designs with a personal touch. Coding skills won’t be necessary.
Drip marketing. In short, LandSquared makes sure you take the right action for the right customer at the right time. It guides leads down the sales funnel quite independently, and that’s what makes it so special – you can sketch your prospect conversation paths and define their journey on a simple visual builder, and automate most of your sales funnel within seconds.
End-to-end lead engagement. LeadSquared will not only pull leads into your system, but help you keep them engaged all along. You can send notifications and enable important autoresponders, highlight fresh deals they could be interested in, and make connection as streamlined as they would like it to be.
Tracking customers’ behavior. When it comes to lead differentiation, LeadSquared pays the most attention to activity and behavior variables. It allows you to track all leads’ moves, including CTA clicking and page viewing, and gives access to a customizable scoring feature that will distinguish ready buyers.
Professional customer support. LeadSquared offers a knowledgeable and friendly support team that will always be at your reach. You can contact them any time you want, via email, phone, or live chat. You will also find ready ticket forms embedded on their website, and plenty of training materials where you can look for answers independently.

3. HubSpot Marketing

Your number-one reason for choosing HubSpot Marketing should be its very diverse scope of action, as marketing automation is only a slight portion of what this system has at stake for you. HubSpot Marketing first helps you prepare and optimize and your content in line with users’ preferences, and only then lays a personalized path for you to engage and turn them into loyal customers. The system is best known for having developed powerful SEO tools that require no coding know-hows, which means you can target the right influencers and develop attractive calls-to-action since day one. It will also set up interesting contact forms you can use to A/B-test your marketing strategies, and provide you with some interesting reports on their contribution to your sales performance.

HubSpot Marketing can be applied in the role of an email marketing, sales performance & lead management system, and works best for small and medium inbound sales teams.

What is unique about HubSpot Marketing?

A hassle-free working environment. HubSpot Marketing is a reasonable alternative for first-time MA users, as it comes with an intuitive, hassle-free interface that performs proficiently even without coding. Users can build a website without IT knowledge, design their own workflows, prepare, format, and publish content, and engage customers in a more personalized way.
Compact and ready-to-use marketing funnel. Becoming an expert marketer has never been easier: You simply create an account, place contacts in the most appropriate stage of the funnel, score them, and personalize and distribute your content.
Marketing impact reports. The system relies on its tight HubSpot CRM and Salesforce connections to provide first-hand access to traffic data, and pull out valuable stats. You get to report confidently on the impact of each marketing effort, and learn how to improve your sales performance.
Delighted customers. What if your marketing system can give users additional reasons to visit your website? HbSPot Marketing specializes in delighting users, providing them keywords and key phrases, blog blueprints for optimized visibility, and content arranged in a way they’d expect it to be.
Part of a powerful business growth stack. HubSpot Marketing can be used both independently, and as part of the company’s sales+marketing+CRM stack. This means that you can have a single system in charge of boosting your traffic, motivating visitors to convert, closing deals, and staying organized.

4. Marketo

Many industry experts describe Marketo as the ‘best system of its kind’, and they’re fully justified to do so. Marketo is without doubt one of the leaders of market automation, putting in place unique lead gathering practices we could all learn something from. To begin with, the system covers virtually every digital marketing need, and guides the user from acquisition to advocacy. It offers a special module called Customer Marketing to accompany its email marketing and lead management features, developed as an independent instrument of engagement and real-time personalization. You will also appreciate its highly visual drag and drop interface which is very easy to use and does not require any HTML skills to create professional email templates, as well as its small-biz friendly pricing.

What is unique about Marketo?

Installing social components to your emails. All emails prepared and distributed via Marketo can include social components, attached using the system’s ‘Forward to a Friend’ function. Users will also be able to test a particular email before they send it, and make dynamic, last minute changes where needed.
Creating beautiful landing pages with data capture forms. Marketo comes with a drag-and-drop interface, and a staggering number of flexible landing page templates. All templates can be tweaked into Facebook pages, and include data capture forms used to aggressively profile potential contacts and convert them into leads.
Native integrations with leading CRM and productivity service providers. Marketo can easily be associated with several CRM, business intelligence and collaboration frontrunners, among which Salesforce, Microsoft Dynamics, Sugar CRM, Zoho CRM, Unbounce, Riva, and many more.
Fully optimized for social marketing. Marketo will easily become your favorite social marketing platform which you can apply in three different areas: social sharing, social engagement, and social promotion. It integrates seamlessly with all leading social media, which means you can reach out to potential clients wherever they’re coming from.
All standard analytics and reporting. Marketo won’t really reinvent the wheel when it comes to analytics and reporting, but still provide you will all essential summaries to make sense of your data. You get to work with various customizable metrics, including email and landing page performance, lead performance, and campaign performance among others.

5. Oracle Eloqua

Oracle Eloqua, or as developers like to call it – the MA execution tool that drives dynamic conversions, holds the reputation of users’ favorite experience personalization system. Available worldwide and in several different languages, Eloqua has one of the longest lists of satisfied customers to boast with, all of them impressed by its simplicity that doesn’t seem to harass functionality in anyhow. Eloqua does not only help develop effective strategies, but also modernized and enhances those that are already in place, giving your sales department the long awaited push-up to success. Another thing you will certainly adore about Eloqua is the drag-and-drop canvas interface, where you can transform, normalize, and arrange data, and orchestrate experiences across your paid, owned, and earned channels.

What is unique about Oracle Eloqua?

Sales and Marketing aligned. Oracle Eloqua helps you boost your ROI rates by bringing sales and marketing efforts together. For the purpose, it will deploy detailed customer information and unify buyers’ experience, identify and put forward valuable opportunities, and keep customer engaged with the idea of tracking their behavior all along.
Next-generation marketing analytics. Oracle Eloqua is a great choice to measure marketing success, as it examines how each campaign affects your bottom line, and maps cross-channel engagement to real revenue. You can use it for closed-loop reporting on pipeline and ROI impact, compare engagement efforts to conversions, and even analyze your website’s performance with Oracle Business Intelligence.
Very sophisticated lead management. Oracle Eloqua scores leads in a variety of unique ways, and measures highest lead yield quality to to aggregate behavioral data, and segment contacts for more deals. You will get a comprehensive data management set and digital body language that makes it easy to run different scoring models on the same lead.
Personalized experiences for more conversions. With Eloqua, you can deploy complex campaigns in less than no time, and use a simple drag-and-drop functionality to map audience flows on each available channel. In order to move and tweak data in the system, you won’t be expected to posses any IT knowledge.
Identification of revenue-driving audiences. Eloqua offers some of the best-looking and richest customer profiles you’ve seen, as it combines disparate data from different sources, and brings it into order. This way, the app makes it easy to segment audiences right away, and turn to those that have the exact buyer sentiment needed to close a deal.

6. ActiveCampaign

While most marketing software developers looked for that little something that will make their product unique, the team behind ActiveCampaign found it in the most unexpected place – marketing automation done the old good way, just slightly more simple. Ever since, ActiveCampaign has been the synonym of no-clutter marketing automation, and a system that sends nothing but reasoned and effective messages. The system supports unconditioned customization, and brings up valuable sales insights and best practices. At the moment, it serves over 100.000 users who claim having access to all marketing faucet they need, and delivers more than 150 hands-on integrations for undisturbed data migration.

What is unique about ActiveCampaign?

On-site tracking of your contacts’ behavior. ActiveCampaign can literally ‘see’ what a contact is doing on your website. Their entire page view history is attached to their contact record, so that you know what they have and haven’t done on your website, and can orchestrate marketing moves accordingly.
Conditional Content features for last-minute modifications. With Conditional Content you are able to dynamically alter content on a per contact basis. For instance, you could display entirely different images or blocks of text in an email based on how a contact is tagged or what web pages they have viewed on your website. It is also this feature that suggests last-viewed products for your customers.
An intuitive automation builder. ActiveCampaigns’s automation builder is a drag-and-drop flowchart tool that is intuitive to use, and allows you to create powerful processes and workflows without IT knowledge.
Event tracking capabilities. With Event Tracking, you will be able to communicate specific actions your contacts have taken to ActiveCampaign, and then use that information to create highly personalized marketing campaigns.
Fuly-featured sales CRM suite. ActiveCampaign’s automation tool extends seamlessly into a CRM, and puts in place a smooth transition from marketing into sales. The same marketing automation tools that can be leveraged during the marketing process, and used to automate many other important tasks.

7. Exponea

Exponea Marketing Cloud is another opportunity-pursuing system that can simplify omnichannel communication, and help you make the most of your marketing operations. It brings together an array of useful marketing automation tools, and combines them with practical AI capabilities and advanced insights to raise conversions within any business environment. It is also a number-one alternative for businesses trying to maximize customer value and optimize acquisition ROI with limited resources, with a relatively cheaper access to first-class functionalities such as Ad control and attribution modeling. What customers also like about it is its long-term and secure data storage.

What is unique about Exponea?

One-of-a-kind Marketing scenario designer. The platform offers a powerful Scenario Designer that gives them full control over their marketing efforts, and gives them access to features such as drag-and-drop campaign editors, WYSIWYG email editors, premade templates, A/B testing, and Jinja template engine support.
Result-oriented attribution modeling. Exponea is before anything else a fully-integrated marketing cloud, and lets companies leverage the power of detailed customer analyses, and make use of previous experiences to improve performance. Its Attribution Models, Personalized and Running Aggregates, Custom Metrics, and SQL Reporters will all help you achieve the results you need.
Modern ad management. Exponea’s Ad management toolkit unites and analyzes the performance of all your online marketing campaigns, and uses interactions and CRM data to retarget look-alike audiences. Your ads are automatically and artificially managed to ensure you can leverage their maximal potential.
Data tracking & Long-term storage. Exponea uses tags to track specific online interactions, and imports data from as many third-party systems as you’ve integrated it with. This data is later stored in BigQuery and Hadoop for easy retrieval, can be used any time to trigger any type of customer-centered action.
Plug-and-play accessibility. Exponea will be completely installed in an hour or so, and it will take you no more than three weeks to run it at full speed. It will be a breeze to maintain, as it doesn’t require the client’s IT department for ongoing support, and it enables seamless integration between data collection, analytics, and execution.

8. Real Magnet

Real Magnet is an intelligent, forward-looking automation system that serves both proficient and first-time marketers. Its first attribute is simplicity, as this tool won’t overwhelm you with complex navigation and HTML skills, but will rather give you an intuitive environment to modify and build campaign templates. Another thing that makes Real Magnet a preferred solution is end-to-end marketing automation, as its team paid took all tedious operations out of a user’s reach – turn it on, and Real Magnet will take control over email campaigns, social tools and analytics, conversions, and reporting. All along, you will be accompanied by a friendly and knowledgeable team that guarantees some of the shortest response times in this industry.

What is unique about Real Magnet?

Editing and designing mobile-friendly campaigns. Real Magnet comes with a content editor platform that allows you to edit and design campaigns. The campaigns are mobile-friendly, which allows you and your customers to access them using mobile gadgets. You can use the same editor to build custom reports.
Inbound marketing. Real Magnet will bring all your inbound marketing efforts together and facing a common goal, and help you attract visitors, target and generate prospects, and easily convert those into loyal and paying customers.
Search engine optimization. Real Magnet will not only help you discover and target prospects, but also enable web searchers to find your services. You can use this platform to build a fully-optimized website around strategic and effective metadata, and to pick those keywords that will portray your content and services.
Survey management. The most distinctive advantage of Real Magnet is that it merges survey and email marketing activities, and provides you with a unique ability to distribute your surveys, polls, and questionnaires to all interested audiences. The feature will be of particular interest to social media marketers.
Open API architecture. Real Magnet helps connect with third party applications due to its API feature. Some of those third party applications include the Viacom, Drury Hotels, and American Red Cross, among others.

9. Pardot

There is little chance you haven’t heard of Pardot, a product which gained staggering popularity rates despite of being relatively young (and just as much on-point compared to its enterprise-grade competitors). While there is a serious share of this popularity to ascribe to its Salesforce foundation, there is much more to this system to convince you that you need it – Pardot offers end-to-end lead generation and lead management, effortless email marketing, seamless sales alignment, and a number of detailed ROI reports. You will also be impressed by how it works with the rest of your software ecosystem (in particular if you’re a current Salesforce users), as Pardot was designed to blend seamlessly and inquire minimal IT adjustment.

What is unique about Pardot?

A Salesforce-powered product. Pardot is Salesforce’s flagship marketing automation product that holds a great reputation for uptime and usability. This also means that the tool is well-integrated with other Salesforce products, and that it follows the company’s unified mobile usability approach.
B2B marketing automation. Pardot works side by side with Salesforce to orientate marketing efforts in the right direction. It places marketing and CRM tools under the same roof to connect the dots of your diverse marketing channels, and ensure that customers have a unified experience on all of them.
Insightful ROI reporting. What Pardot is probably best known for is insightful ROI reporting that measures and tracks campaign performance, and ties marketing and sales indicators in comprehensive units. You can also use this system to pull out advanced lifecycle and email reports, and connect it to your favorite BI tools for even more powerful analytics.
Seamless sales alignment. With Pardot, you will give your sales agents the unique possibility to distribute marketing-approved mini-campaigns among customers, and drive them to sales in real time. You can drop leads directly into CRM nurturing tracks, and follow Gmail interactions with instant alerts.
Generating only high-quality leads. Using Pardot, you can generate high-quality leads with the help of customized and targeted emails. Pardot also boosts your sales pipeline, calculates marketing ROI, and tracks customer behavior.

10. IBM Marketing Cloud

A list like this would not be complete without IBM’s flagship automation tool, developed by a company that first launched and established the pillars of digitized marketing as it is today. IBM Marketing Cloud addresses a number of B2C marketing needs, focusing predominantly on optimizing email campaigns and managing customer data for analytic purposes. It is a safe way to go even when it comes to mobile engagement, as it handles really professionally the cross-channel experiences for email, mobile, and web users. Its biggest contribution will be keeping your marketing efforts consistent, and your customer database under full control. If you’re already using an IBM product, Marketing Cloud is the closest to spotless marketing automation you can possibly get.

What is unique about IBM Marketing Cloud?

Building a consistent cross-channel experience. With IBM Marketing Cloud you can develop, automate, and deliver standardized experience for email, mobile, social, and web users, and adopt a more personal approach that motivates audiences to convert.
Cognitive analytics. IBM Marketing Cloud specializes in understanding customer behavior, and helps you report on it in various different ways. You can use its cognitive analytics suite to draw conclusions and make data-driven decisions for deepened customer engagement.
Interactions on social media. With IBM Marketing Cloud you can interact with your audience over social media, integrate your communications and use automation for social media campaigns. Such communication combined with IBM’s first-class analytics will enable you to reach prospective customers, understand their behavior, and respond to their preferences.
Multi-channel approach to lead scoring. Lead management has also been made easy and effective through this IBM product. It comes with a multi-channel approach to scoring new leads and nurture the old. Just as a good lead scorer system, it enables you to understand your customers and empowers better alignment of your sales process.
Faster ROI improvement. IBM Marketing Cloud can be easily connected to the rest of your marketing & productivity ecosystem, as it is a very scalable platform that has no trouble integrating with any tool or data source. It is hosted entirely in cloud, and thus requires no updating or maintenance by your side.

11. iContact Pro

iContact Pro is a very affordable, customer-first alternative to premium targeting systems, with plenty of marketing automation features to tickle the imagination of creative marketers. Its core functionality is modern campaign management, as the platform allows users to tweak end-to-end the experience of their subscribers, and then distinguish and nurture the most relevant leads. iContact Pro will also cover your social media posting and monitoring needs, and keep you in line with all social trends. Last, but not least, this system offers a robust analytic suite and lead scoring mechanism that will help you gauge the full sales potential of your contacts.

What is unique about iContact Pro?

Facilitated, in-time management of marketing campaigns. iContact Pro offers tools for segmentation, A/B testing, and a message builder to fulfill email marketing needs of your company. It comes with list management tools for easy management of client IDs which often becomes difficult due to an ever increasing client base.
Individualized workflows. iCOntact Pro allows you to target subscribers in a highly personalized manner, with individualized workflows that place the right content in front of the right customer, at the right time. For the purpose, the tool monitors and uses data such as customer behavior, interaction history, type, geography, and more.
Social media management tools. This cloud-based software also integrates social media management and robust analytics. Social media management tools let you shoot scheduled campaigns over Facebook, Twitter, Google+, and LinkedIn, launch and join important conversations, follow trends, and engage with audiences in real time.
Seamlessly integrated marketing automation tools. iContact Pro will combine a variety of useful marketing automation features, including attractive landing pages, analytics, email marketing, sales and social media integrations, and many more.
Strategic Salesforce integration. Contact can be integrated with SalesForce to help you manage the sales process. It also offers analytics which is vital for strategic planning and can be used to access the marketing funnel reports. These analytics play a major role in deciding resource allocation for marketing and sales in long term planning.

12. Wishpond

Wishpond will please marketers with one of the cutest interfaces they could possibly use, but still disclose a number of unique growth capabilities for their companies. It combines four essential marketing tools in a single set-and-go platform, namely landing pages, popups & forms, contests & promos, and complete lead nurturing and marketing automation. Wishpond nurtures leads based on their information and real-time and on-site activities, and releases a series of unique, personalized drip emails to those that are ready to buy. It is also well-known for dynamic lead scoring and list segmentation, as well as its connectivity with more than 30 popular software services. The size of your business won’t matter, as Wishpond works well for small, medium, and large companies.

What is unique about Wishpond?

Mobile-responsive landing pages. Wishpond is most appreciated for allowing developers to build and optimize attractive landing pages, which are at the same time fully mobile-responsive. The process will require no IT skills or coding knowledge, and takes place on a no-brainer drag-and-drop editor to save your time.
Popups & Forms for lead generation. Wishpond leverages the potential of random site visitors with popups and creative contact forms, as well as unique methods such as sidebars and overlays. This is the fastest and most personalized way to generate leads.
Contests and Promotions. Wishpond gives interested followers an additional way to connect with you and benefit from your services – its beautiful contests and promotions. You will be offered features alike photo contests, Instagram photo competitions and promotions, sweepstakes, and many more.
Dynamic lead scoring. In order to simplify lead management and segmentation, Wishpond will score leads as they arrive in the system, using no other information than personal details and activity history.
Tight integration with more than 30 marketing service providers. To ensure an unobstructed flow of data between different systems and sources, developers made Wishpond work in synergy with 30+ popular marketing apps and systems. The list includes names such as Salesforce, Zapier, MailChimp, Slack, Sugar CRM, and many similar products.

13. GreenRope

GreenRope is in fact a fully featured customer relationship system that offers some of the most advanced marketing automation tools for high-class lead management. We recommend it because of its excellent, fully automated process setup, efficient art automation features, and relatively easy onboarding. It will govern the journey of your customer from awareness to conversion, and create unique paths for him to engage and interact with your service. For the purpose, GreenRope uses an intuitive drag-and-drop builder, and takes into account both the actions and the inactions of your leads. There are many ways in which you can customize these interactions, including follow ups, personalized emails, intricate road maps, and more.

What is unique about GreenRope?

Small-biz friendly. With even 7 different pricing packages that cater to the needs of different teams and businesses, GreenRope is made easily affordable even to small businesses and startups. This, however, doesn’t change the fact that all users are provided with enterprise-grade marketing functionalities.
Marketing automation bundled in a compact CRM package. GreenRope integrates all important aspects of running a modern small or mid-sized business, and combines marketing automation features with well-organized CRM functionalities. This means that you can enhance your sales and improve communication with customers all from a single system, which also makes data accessible to all team members, and enhances collaboration.
Streamlined communication. GreenRope uses a variety of omnichannel strategies to engage leads at scale, and build lasting customer relationships. It provides a modern digital experience for your users, and nurtures leads on your landing pages, websites, and social media.
Website builders. A unique opportunity offered by GreenRope is to build informative and engaging websites for customers. Simply choose a suitable template, add your colors, fonts, logos, and layouts, and you are ready to go. The website will then be automatically tracked, and you will receive timely notifications on how users are interacting with your content.
Advanced workflow management. GreenRope allows you to implement personalized and business-specific workflows and rules in all sales and marketing operations. In such way, you and your team will stay organized and retain full control over projects, tasks, and follow ups.

14. SharpSpring

SharpSpring‘s team believes that in-time delivery and streamlined communication are businesses’ main assets to drive growth and conversion, and thus focuses all features and efforts on helping you build relationships that will last. The system is very simple and painless to afford, and lets you distribute the right messages to the right people, at the right time. It is also one of the best integrated tools on this list, fully optimized for mobile usage and easily deployed by non-professionals. You should consider it because of marketing automation trends and tips, social assistance, powerful customer insights, and end-to-end mobile CRM.

What is unique about SharpSpring?

A simplified and personalized email marketing experience. SharpSpring makes email automation more than simple. It does not offer blast emails but rather personalized email messages, which are distributed to the right customers in the right time. Therefore, you will have the peace of mind that your correspondence won’t end up in the spam folder.
Dynamic forms for lead capturing. Lead capturing dynamic forms grab your visitors’ attention and give them an opportunity to get answers to their inquiries. A well-structured dynamic form becomes an essential part of your website and is easy to fill. It has a smooth drag-and-drop editor that allows you to build, customize and reorder the fields.
Streamlined social media integrations. SharpSpring allows you to follow your customers (and prospective customers) on popular social media, and observe their behavior and interests. Third party CRMs can also be integrated without any complicated procedures.
Moderate pricing. Instead of offering fixed plans for users coming from different market tiers and industries, SharpSpring works with custom pricing, and tailors an individual plan for each customer based on what he needs ad can afford.
Excellent client support. SharpSpring’s friendly and knowledgeable team can be accessed easily via email and phone, be it that you’re a basic or a premium user. They will be there to answer your questions and provide free-of-charge tips. Interested users can also check their free demo to see how this system works.

15. Constant Contact

Constant Contact works around powerful email marketing techniques, where all that matters, as they say, is to keep contacts engaged and interested. Instead of helping you discover leads and engage prospective customers, Constant Contact brings those to your door, and lets you present them your service in a personalized manner using any of the system’s configurable templates. It builds personalized emails and connections on your behalf, sets up automated triggers for important events, and then simply gets out of the way to let you focus on your business. Your audience, nevertheless, remains well managed and regularly nurtured, and most of the time ready-to-act even without direct contact by your side. Constant Contact will also track the success of your campaigns in real time, and let you make smarter decisions based on actual results.

What is unique about Constant Contact?

A cost-effective marketing solution. For small businesses and startups, Constant Contact is a great option. It is a cost effective tool with a very flexible pricing setup where the rates are based on the number of email contacts. Regardless of the plan they’ve chosen, all users will have access to live webinars, classes, and day-long courses to leverage the full power of this system.
Easy contact importing. Constant Contact makes it easy for businesses and individuals to gather contacts from across different databases and corral them into a unified list without breaking a sweat. Whether you are importing contacts from Gmail, Outlook or uploading a spreadsheet, Constant Contact makes it happen.
A variety of customizable email templates. With Constant Contact involved, there will be very little manual work to do. You get a drag-and-drop builder and lots of configurable templates to draft your emails, with advanced features such as batch scheduling, bulk sending & editing, and management of important events.
End-to-end contact management. From an administrative point of view, Constant Contact will facilitate the arrangement and segmentation of your leads, and upload within seconds your ready-to-use lists from Excel, Outlook, and Gmail. From that moment on, Constant Contact will be fully in charge of handling bounces and unsubscribes, and updating inactive emails.
PLUS feature for expanded functionality. Constant Contact’s well-known PLUS feature lets users build custom connections, and use the tool in roles different than marketing inbox. You can use it connect it with people via live events, trackable coupons, and online surveys, and manage all valuable lead sources from a single dashboard.

16. AdRoll

35,000 advertisers worldwide are relying on AdRoll’s marketing suite to retarget and prospect platforms of choice, and for a good reason. AdRoll is a whole new world of marketing possibilities – This poweerful operator provides unlimited access to prospects and audiences via any app, device, browser, or operating system, including social media and Google-style native directories. With more than 500 ad exchanges, AdRoll leaves little chances that you won’t be able to target a customer of interest, and gives you the right transparency & control tools to communicate successfully. You will be particularly impressed by its BidIQ™, our proprietary real-time bidding algorithm that will place your ads at the right place, and charge little to do so.

What is unique about AdRoll?

Stable cross-device connections. AdRoll makes use of connections across devices, allowing you to retarget those high-intent desktop website visitors on their mobile devices as well. In-app retargeting is also available thanks to AdRoll’s partnerships with leading mobile analytics and measurement providers to make your campaigns easy and effective.
Open access to customer data. With AdRoll, you can you can reach and engage your customers across any device, app, or browser, with access to more than 500 ad exchanges, including native inventory like Google, Instagram, Facebook, and Twitter.
First-class performance engineering. AdRoll offers a special, one-of-a-kind proprietary and real-time bidding algorithm named BidIQ that ensures your ads get the right placement for the right price.
Full transparency and control of your marketing campaigns. AdRoll allows you to place ads, track performance, and refine your campaigns with this easy-to-use platform. You can also seamlessly integrate the application with leading marketing solutions, and count on the tech support team to be your strategic and creative partner all along.
Lots of upcoming innovations. AdRoll continues to develop its retargeting capabilities as it plans to offer retargeting via Prospecting and Instagram in the future. Currently, these features are in beta development, but users can still send personal access requests to use them.

17. Salesfusion

Salesfusion will automate core sales and marketing operations, and leverage the maximum capacity of your resources to help you sell more. It is a well-known partner for sales campaign execution, which offers 24/7 assistance to all users, and puts in place a dedicated Marketing Concierge program to share some practical experience. Basically, it will turn into the marketing adviser you always wish you hired.

How exactly does Salesfusion boost your productivity? The platform provides an array of enterprise-class MA tools, among which attracting and capturing leads, creating intricate campaigns, streamlining lead processing and management, and using top notch BI tools to analyze the results of your activities.

What is unique about Salesfusion?

Consolidated sales and marketing tasks. Salesfusion eliminates the division between sales and marketing. While traditional marketing automation platforms were designed to consolidate and optimize marketing tasks, they do very little to create a unified sales funnel or facilitate the crucial hand-offs between sales and marketing, and that’s where this system comes the handiest.
No wasted leads. Today’s buying process is significantly more complex. Marketers need to ensure that leads aren’t wasted. If they aren’t ready to buy at the time sales engages with them, marketers need to know so they can continue to nurture them in an automated way that is consistent with the interactions they have had through the process.
CRM-style relational database. Salesfusion is unique to the industry by addressing this problem with a CRM-style relational database and native integration to the leading CRM platforms. By creating a bi-directional flow between sales and marketing, the app ensures that no lead gets left behind. The marketer will also be able to push leads to conversion based on their needs, preferences, and level of engagement.
Long-term relationships with quality leads. Salesfusion is purpose-built for B2B companies that want to align sales and marketing to engage in long-term relationships that drive more qualified leads, improve conversion rates and increase revenue. As a marketing automation platform, the app streamlines processes to accelerate demand creation with an easy to use platform that allows companies to quickly realize the value of marketing automation.
All necessary integrations. Salesfusion offers native integrations with Salesforce, SugarCRM, Microsoft Dynamics CRM, and InforCRM. It also connects to built-in SEO audit and webinar platforms (Go to Webinar, Webex); social listening and publishing to Twitter, LinkedIn, Facebook, Google Plus; email deliverability tools such as BriteVerify and Litmus; data enrichment systems alike InsideView; and website tracking tools like Google Analytic.

18. ONTRAPORT

Rather than a simple marketing automation hub, ONTRAPORT is a fully-featured business automation solution that peaks into each and every aspect of your market performance. All the way from predicting your bottom line to driving actual opportunities at your side, ONTRAPORT will be there to assume full control over your marketing and lead management efforts. The system has many unique bells and whistles to distinguish it from competitors, including eCommerce, SMS & postcard engagement, landing pages, membership sites, marketing tracking, and more. It also offers a number of prominent integrations and expert partnership, as well as an open API architecture which makes it usable in any software ecosystem.

What is unique about ONTRAPORT?

All-in-one business automation. ONTRAPORT is not devoted exclusively to marketers, but to all departments and teams involved in the management of a business. It will automate all your prospects, customers, and partner communications, and enable a consistent and memorable experience for all of them. It will also keep track of all tasks performed within the team, and store them systematically for facilitated reporting.
Unified marketing efforts. The distinctive benefits users commonly associate to ONTRAPORT is being able to automate all marketing efforts. This system combines online data sources with offline marketing campaign assets to enhance customers’ experience, and allows you to create one-of-a-kind, personalized funnel journeys. Its campaigns are powerful, dynamic, and highly-converting.
Tracking of marketing campaigns. It will take as much as clicking on a single button to obtain all information on how your campaigns are progressing, and what needs to be done to improve them. You can measure the effect of each and every marketing effort, and thus make more confident business decisions.
Direct integration with WordPress. You can integrate your WP membership sites with your ONTRAPORT account in a matter of minutes, and generate passive income from member-exclusive programs.
An eCommerce suite. With ONTRAPORT in your toolkit, you can build customizable order and upsell forms, and get your storefront running in minutes by distributing them directly to target audiences. The suite is also equipped for shopping cart management, and secure payment automation.

19. GetResponse

GetResponse is another user favorite on this list, with an absolute satisfaction rate of 100%. It is designed for email marketing & automation, serving over a billion of customers in more than 180 countries worldwide. The reason why we believe it will be suitable for you too is the number of success-oriented features, among which email marketing, landing pages, webinars, and full automation of your customers’ journey based on their data and behavior. What GetResponse is also well-known for is the possibility to adjust it to your industry, and make it work in favor of your specific business needs. Visit the official website to learn more on how marketers in different fields use GetReponse for their KPIs.

What is unique about GetResponse?

Landing pages. With GetResponse, you will need no IT knowledge to develop mobile responsive and highly-converting landing pages. The system will offer premade, 100% responsive templates that require some modest tweaking, and a built-in image editor to finish the looks in less than 30 minutes.
A drag-and-drop workflow builder. Using GetResponse’s intuitive workflow builder, you will come up with amazingly complex and powerful campaigns in only few minutes. You can design your own workflows and map user experiences, and use those to build accurate time-view scenarios on how to tackle card abandoners.
Automated events. Another interesting possibility provided by GetResponse is to create and launch automation events based on users’ behavior. You are in full control of the customer’s journey, and you decide on the conditions and targeting actions in each scenario.
Precise segmentation with tagging and scoring. You can use any of the system’s marketing Automation tools to react to subscriber actions in line with the goals you wish to achieve. GetResponse will provide you with tagging and scoring capabilities, and make the customer’s conversion more educational, enjoyable, and engaging for both sides.
A mobile working environment. GetResponse is 100% ready to use on mobile devices and diverse browsers. This will not only help access customer data and analyze campaigns on the go, but also stay in touch with customers and engage them when you’re not in the office.

20. Genoo

Genoo is an all-in-one marketing solution for small and medium businesses and freelance marketers. It will help you save time on tedious lead management tasks, close more deals, and develop your business. Its top features include lead nurturing, templates, notifications, autoresponders, and a unique Website CMS & WordPress plugin used to create special Genoo optimized websites and promote content in your own way. The tool will also supply you a robust call-to-action library, landing pages, attractive capture forms, and social CRM features. Genoo will also work seamlessly with your Salesforce and GoToWebinar data.

What is unique about Genoo?

Innovative methods for attracting and engaging leads. Genoo equips you with all tools and techniques that are considered vital to attracting new leads and keeps them engaged. This can be achieved in multiple ways, such as adding new landing pages, incorporating lead capture forms, tracking leads to engaging them, etc.
Tracking leads and eliminating the risk of losing them. What Genoo does the best is to keep your leads in the loop until they convert, and after that. Without email marketing, your leads will be left unattended and there will be a high risk of losing them. Relationship building with your prospective clients ensures an increase in sales and also builds loyal customers.
Comprehensive analytic suite. Genoo enables you to follow which marketing technique is benefiting the company and which is just a waste. You can determine new campaigns and marketing initiatives that will reach their goals with the system’s advanced segmentation capability.
Social marketing. Genoo works in synergy with all popular social networks to ensure you can track your leads’ behavior wherever they are coming from. This will also make it easier to promote and expose your products/services, and keep customers engaged in real time.
GoToWebinar integration. Genoo’s integration with GoToWebinar gives you the advantage of having people registered to your page. It also allows integration of Salesforce and other CRM tools for the better management of your sales process.

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